A Blog reader sent this material in today its a bit lengthy but if u have the patience to read it please share your thoughts with us thanks.....
GOOD BYE NOLLYWOOD: By PRINCE BUBACARR AMINATA SANKANU
In 2008, the Germany-based African film scholar, Prince Bubacarr Aminata Sankanu, came up with the idea of changing the name of the Nigerian film industry as he considered “Nollywood” to be neo-colonialist and self-defeating to the creative energy and dynamics of Africa‘s largest economy. Seven years into his silent 10-year "Nollywood re-branding project 2008-2018”, Prince Sankanu explains in this extensive interview why he is floating “CINENAIJA” as an alternative to „Nollywood“ which he says ends in 2015 with the opening of the main competitions of the Pan African Film and Television of Ouagadougou (FESPACO) in Burkina Faso to digital films. Sankanu argues that the name Nollywood can be used to define a wave or phenomenon in the annals of African cinema history that started either in 1984 with Alade Arorime's "Ekun" or in 1992 with Kenneth Nnebue's "Living in Bondage" and ends with Desmond Ovbiagele's "Render to Caesar" film in 2014/2015. He explains how Nollywood signifies the film industry segment or genre within the creativity mix of Nigeria. The “CINENAIJA” Sankanu coins out of “CINE” from Cinema and “NAIJA” from the local parlance of Nigeria should be, according to his concept, the generic nationalist film industry brand in the Nigerian creative economy for infinity.