The biggest reality TV show in Africa, Big Brother Africa (BBA) as it may not take place this year as expected. This is due to lack of sponsorship. The organizers of the show, Africa Magic and Endemol are unable to get sponsorship for this year’s edition of the show. The Manager of Multichoice Ghana, Anne Sackey confirmed to Razz Newspaper that they at Multichoice Ghana have received notice from MNET that this year’s edition of Big Brother Africa will not come off.
She explained that MNET did not give them any reasons as to why they will not be airing the Big Brother this year, but she suggested it could be due to sponsorship constraints.
“They didn’t give us any reason though, but I think it’s mainly because of cash constraints as we all know the show is very expensive to put up” she said.
Anne Sackey said since the organizers don’t have a constant annual headline sponsor (s) for the show, it becomes difficult sometimes getting sponsors.
“They don’t have fix sponsors on the show. Every year the sponsor changes, sometimes it’s Coca¬Cola, sometimes MTN and other companies from Ghana have sponsored before” she noted.
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